About Caeliai.
Caeliai is an AI commerce research and advisory studio that publishes evidence-backed research and provides a public store checker for how ecommerce products and buyer paths appear in AI shopping and search systems.
What Caeliai is.
People now ask AI assistants what to buy. When they do, the assistant names brands, shows product cards, and picks where the buy link points: the brand’s own store, a retailer, or nowhere useful. Caeliai studies that decision. The research is published openly as the Genesis series; the public store checker helps ecommerce brands inspect the same kinds of product and buyer-path signals.
Who runs it.
Caeliai is run by Kalan Peace, its founder. Kalan built the measurement tooling—including capture, scoring, deduplication, suppression, and queue-visibility systems—runs the studies, writes the papers, and works with brands directly. There is no team behind the curtain: when you email Caeliai, you are talking to the person who ran your prompts. You can find him on LinkedIn and follow the official Caeliai company page.
Why it exists.
Caeliai started as research into how AI models see products: first vision models on fashion (Genesis 01), then what language models repeatedly choose (Genesis 02). The pattern that turned it into a studio came from Genesis 03: across 380 brand observations in real ChatGPT and Gemini shopping conversations, 63% of recommendations did not become a clean path to the brand’s own store. Brands were being recommended and still losing the sale. Nobody was measuring that at the product level, so Caeliai does.
How the work is done.
Every claim on this site traces to a measured observation: real shopping conversations, repeated prompts, captured evidence, and stated limitations. The full process is documented on the methodology page, and a sample diagnosis shows how the evidence and classifications are presented.
What that means for your brand.
The public store checker helps ecommerce brands inspect the public product, buying-path, and crawler signals available to AI shopping and search systems. Advisory work is informed by the same published research and measurement standards.
Contact.
Email contact@caeliai.com. Kalan reads and answers everything himself.
Where is ChatGPT sending your buyers?
Review the public product, buying-path, and crawler signals available to AI shopping and search systems.