Genesis 01: a vision benchmark for fashion AI.
Benchmarks fashion-intelligence behavior across CLIP, SigLIP, and DINOv2 — uncertainty, impostor detection, and collection cohesion.
Genesis measures AI recommendation systems.
Genesis tracks how language models and vision systems perceive products, rank categories, and quietly shape commercial discovery.
Ongoing and dated. Built from primary sources: live shopping conversations, model outputs, and routing evidence.
Each report is a different lens on machine taste and machine perception.
Together they form a growing map of the systems now mediating product discovery, with a focus on what breaks, what gets privileged, and what brands can actually control.
Research papers
Genesis 02: LLMs’ favorites.
Maps how leading language models converge on the same designers, garments, and fashion narratives when taste is inferred from prompts alone.
Genesis 03: AI shopping visibility and the buy path problem.
Follows ChatGPT and Gemini recommendations into the routing layer: official product pages, retailer leaks, and missing purchase paths.
Plain-language answers for ecommerce teams.
Each article takes one question store owners ask us and answers it with the research — dated, sourced, and kept current as the systems change.
Articles
How does AI shopping work for ecommerce brands?
How ChatGPT and Gemini turn a shopper’s sentence into a shelf of product cards, why AI shoppers convert 4–5× higher than organic search, and why 63% of recommendations never reach the brand’s own store.
What these studies are really measuring.
Beyond raw outputs, the work is about the recommendation systems hidden inside current models: the assumptions they make, the aesthetics they overfit to, and the commercial surfaces they now influence.
Can a model actually distinguish brand, season, and design family from the image itself?
Which objects and creators recur across models when taste is generated from text?
How likely is a brand to be named in AI-mediated shopping?
Does the model know when it does not know, or does it hallucinate authority?
Genesis 03 turns recommendations into measurable routes.
The latest report studies what happens after AI systems name a brand: whether shopper demand reaches an official product page, leaks to a third-party seller, or stalls without a usable buy path.