How does AI shopping work for ecommerce brands?
How a shopper’s sentence becomes a shelf of product cards, why AI shoppers convert 4–5× higher, and why 63% of recommendations never reach the brand’s own store.
Notes from the research desk.
Short, dated posts on what AI shopping systems are doing right now: what gets recommended, where buy paths break, and what brands can fix. Longer research lives in Genesis.
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Where is ChatGPT sending your buyers?
We run real shopping prompts for your category and show you where the recommendations land: your store, a reseller, or nowhere. One form, no meeting.