Short, dated posts on what AI shopping systems are doing right now: what gets recommended, where buy paths break, and what brands can fix. Longer research lives in Genesis.
ChatGPT named jewelry brands 248 times in 30 shopping answers, and 64.5% of the time the buyer went somewhere other than the brand’s own store. Why the recommendation and the link are two different systems, and the five fixes you can run yourself.
First pass from the next Genesis paper: when a product had an official match in Shopify’s Global Catalog, ChatGPT showed an official product card in 88% of checked cases. When the match was missing or wrong, the buy path broke.
For ecommerce, focus on ChatGPT and Google’s Gemini and AI Mode before spreading effort across every answer engine. The scale numbers, the four tests, and the measurement gap Shopify leaves open.
How a shopper’s sentence becomes a shelf of product cards, why AI shoppers convert 4–5× higher, and why 63% of recommendations never reach the brand’s own store.
We run real shopping prompts for your category and show you where the recommendations land: your store, a reseller, or nowhere. One form, no meeting.
